Introducing

Unlocking growth for beverage brands

See the market

like never before,

with a click of a button

Save time and allocate resources more effectively.

Data Sipper takes the guesswork out of growth, with weekly updated database of more than 800 retailers.

Pricing

Get the most granular pricing visibility in UK market

The most comprehensive pricing tracking in the United Kingdom market for alcoholic beverages, updated weekly. With the capability to look at average in market price or drill down to any individual SKU and retailer combination.

Distribution

Understand the evolution your distribution vs your competition

Understand how your distribution is growing and compare your performance against other brands.

Pricing

Insights into price changes at sales channel or retailer level

Data Sipper allows you to comprehend pricing trends at various levels, including sub channels, individual retailers, and SKU. This empowers you to swiftly make informed decisions and stay ahead of the competition.

Assortment

Leverage assortment insights target the right retailers

Eliminate the uncertainty of selecting the ideal retailer by utilizing Data Sipper's comprehensive assortment analytics. By providing detailed breakdowns of product subcategories and pricing bands, it becomes effortless to pinpoint the perfect retailer to focus on.

Data Sipper Gin Category Snapshot

800+

Retailers

1200+

Brands 

8000+

SKU's

4

Updates a Month

What does a subscription include?

At EDV labs we want to provide the maximum value to every client, therefore each Data Sipper subscription includes.

Get Free Trial Access

ALL of the data for each market

ALL of the brands and skus within a category

ALL of the retailers

ALL of the reporting, analytics and alerts

Unlimited users within your company

Get Data Sipper Today!

Gain access to the most up-to-date information and valuable insights through Data Sipper, which delves into Gin, Non-Alcoholic Spirits, and Agave Spirits. Take advantage of our complimentary 2-week trial to explore the platform. Ready to begin today?

FAQS

Here are answers to some common questions. 

  • How can Data Sipper support value generation?

    Each use case is designed based on conversations with craft beverage leaders to allow them to understand, act on, and profit from particular situations. As an example, the price alerts can be used to understand when competitors have increased their market price, which may enable you to do the same, or the distribution alerts will show where new retailers are starting to stock items similar to yours, which can guide your sales team to talk to them quickly. Within the application, there are videos, walk-throughs and more detailed text answers which show specifically how you can use and profit from each report and alert.


  • Can I try before I buy?

    We are currently in Beta phase  but once we go live then, yes! We offer a free two-week trial for your company. No payment details are required. 


    Just click here if you'd like register interest in getting access to the waitlist!

  • Subscriptions, payments and discounts

    Data Sipper is provided as a subscription model with monthly and annual payment options. Monthly subscriptions offer complete flexibility, while annual pre-pay offers a 20% discount. The majority of major credit, debit cards, and e-wallets, as well as bank transfers, are accepted with secure online payment processing via Stripe.  


    Click here to register your interest in in getting access to the waitlist.

  • What categories and markets are covered?

    Gin UK is our launch market, but we'll rapidly be expanding into other categories and regions, next up will be Vodka, Rum, and Whiskey for the UK. We have an open waitlist for future markets so please register your interest to be kept informed. 


    You can register your interest in joining the waitlist via thus link.


  • What support and customer service is provided?

    We offer a number of options for support:

    - Human-powered on-boarding session with your team, guiding through the app and answering initial questions

    - AI-powered forum / knowledge base with video and text-based guides to allow self-service

    - Ticketing system, with our support team available during working hours, for questions not answered in the knowledge base

  • How is the data collected?

    Data Sipper collects publicly available data, using a variety of methods, from as many web sites as possible in each market. At launch, we are collecting data weekly and, as an example, are tracking over 500 retailers and 3,000 skus for Gin category in the UK alone.

  • Why is this better than the competition?

    Data Sipper is focused on delivering actionable insights, in an easy to use interface, for craft beverage brands. We understand that our clients may not have dedicated insight teams, and simply need accurate, timely information, instantly available to improve their efficiency and performance.  Every report and alert is designed so that all users, even novices, can rapidly understand key issues and make better decisions to help grow your business. 

  • Who is behind Data Sipper?

    Data Sipper is developed and managed by EDV labs (www.edvlabs.io). We are a digital, data, and insights business focused on bringing transformative solutions to the craft beverages industry. Our founders' careers were in the global multinational alcohol and leading global FMCG analytics businesses. We are passionate about the opportunities for craft beverages and aim to provide a variety of tools and solutions to support the growth and efficiency of these innovative businesses.

  • What else does EDV labs do?

    Innovating within the craft beverage landscape, EDV labs is a pioneering digital solutions provider.  We elevate craft beverage businesses by placing data, insights, and cutting-edge solutions at the core of their commercial operations. Our purpose-built digital products and services maximise performance, save time and resources, and are delivered with minimal set-up time.


    Check our main site at www.edvlabs.io