Gin Guild Member Report 'How To' Guide

What is Data Sipper?

Each Friday, EDV Labs run a set of online 'data scrapes' collecting price and distribution data from around 1,000 web-sites in the UK: These range from specialist liqueur stores to Master of Malt and the big supermarket chains.

This data is then cleansed and made available through our Data Sipper platform, which includes a variety of reporting and analytics tools (read more on the Data Sipper page).

For this report, exclusively for Gin Guild members, we have filtered all of the member brands we can find - do tell us if we're missing any - and provided a couple of views of the data so you can quickly get a feel for your positioning and pricing in the UK Market.

How to Use the Report

Filters

You can quickly filter data in two ways.

With the drop down filters (which also allow search), you can select one or more sub categories and any number of brands. Note that you may want to use the 'select all' function in the drop down to unselect all before creating a new selection.

You can also click on the chart or table, and hold control then click for multiple selections.

Reports

Price v Distribution

- This provides a map of all included brands, where 'Price' is the average price across all skus and from all retailers over the last 8 weeks, while Distribution is a count of unique retailers where we've seen items from the brand. Note that it's not a store count, so 1 record from Tesco counts equally to a local liqueur store web-site.

Av Price / Sku / Week

- This now shows average price for specific skus, across all retailers, for each of the last 8 weeks. To get the best results using this chart, we recomend using filters so you are comparing within a specific sub category or with specific brands (or both).

We Are Here to Help

If you'd like to get a bit deeper, we're pleased to offer Gin Guild members a free one hour consultation with our team: Will and Danny.

While Will comes with a 'Big Alc' background, Danny hails from 'Big Data' and FMCG. We share a passion for working with emerging brands, and believe that data and digital solutions can be a core component in enabling growth and saving time.

We're always keen to discuss burning issues, and with our scope of experience there may be a lightbulb moment, maybe we'll introduce you to anotehr expert, and maybe they'll be a reason to work together.

Why not drop us a note on Hello@EDVlabs.io

If you find the the report useful, we’d appreciate likes and shares on LinkedIn, Twitter or Facebook. Slainte!